Marketing Evolution

Realizing the potential of marketing analytics through intelligent UI design

SAAS
people walking

Overview

Marketing Evolution (or Mevo) combine artificial intelligence and generative attribution to empower their clients with ground-breaking marketing analytic tools. We helped Mevo reimagine their user experience, designing a modern, intuitive interface that removed complexity and unveiled the true power of their technology.

Services

User research Competitor analysis UI/UX design

Deliverables

Intuitive user interface Modular design system Streamlined information hierarchy
circle

The ask

While Mevo’s advanced analytic technology gives marketers a much more holistic view than traditional models, users were finding it difficult to discover vital product features. Potentially game-changing functionality was buried within the interface, and its outputs could be difficult to action. The company needed a simple-to-use UI/UX that could harness and channel the power of the engine underneath.

The solution

During a thorough discovery phase we pinpointed Mevo’s unique competitive advantages, as well as gaps in core functionality. We rapidly built and iterated on interactive prototypes, including a new integrated dashboard, then translated them into high-fidelity mockups for engineering implementation. The result was a completely redesigned, state-of-the-art user interface. The new, simplified information hierarchy allows for the easy discovery and use of powerful and previously unsurfaced features, while the future-proof design system enables flexible scaling.

Technologies

Typescript Typescript
React React
AWS Lambda AWS Lambda
Snowflake Snowflake
PostgreSQL PostgreSQL
Figma Figma

The impact

Our designs helped Mevo distill their advanced technology into an easy-to-use, best-in-class analytics tool. Armed with more actionable insights from their forecasting models, Mevo’s teams are equipped to deliver cutting-edge marketing analytics that help their clients win.

Stephen Williams
Marketing evolution

“We genuinely believe that Fluxon sets a benchmark for excellence in their field.”

Stephen Williams

CEO Marketing evolution