Anomalie raised a Series A in 2019, and was rapidly growing. The team was hyper-focused on meeting the tremendous demand and extra resources were perpetually needed.
Fluxon initially collaborated with Anomalie on frontend development, but we quickly realized they were facing a difficult constraint modeling problem. The Anomalie system must understand a very complex set of relationships between the different elements which compose a dress. For example, a dress may have sleeves, but if it has sleeves, it may not have straps; if it has sleeves, those sleeves may be long or short, but if it has straps they may be narrow or wide.
Fluxon collaborated to build a new iteration of the product and introduced engineering best practices around release processing, monitoring, logging, and engineering design documentation.
Two months after joining the project, together with the Anomalie team, we launched the first version of dress builder.
This was a technological first for Anomalie, allowing the automation of every bride to construct the perfect dress. By systematizing the customization process, Anomalie can build a comprehensive inventory of billions of dresses. This enables dress production to be repeatable and scalable, saving thousands of hours of factory work. Brides can start from an existing dress and modify any feature to their taste. New opportunities for SEO become available as they can create hundreds or thousands of unique dresses, including generating all the media assets needed to show the dress.